Good friends of ours are starting their own marketing company. First off, that’s awesome. But just as awesome is that they asked me to design a logo.
They’ve named their business—Bulldog Marketing and Sales, Inc.—after their love of bulldogs. So incorporating a bulldog into the logo was a no-brainer, especially since chances are they will focus on marketing pet products. And after skimming my 1,000+ typefaces, Rockwell Sketch seemed to be the bulldoggiest font.
The funniest part of the process was having one of them sign off on the design but with the caveat, “How much does the bulldog image royalty cost?” I laughed and wrote back, “What royalty? You mean you don’t recognize your own dog?”
Certainly there’s room for improvement, but they seem pretty stoked, and then so am I.